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Quick Tip: Understanding and Using SWOT Analysis

Posted By Danielle M. Hall, Tuesday, June 23, 2020
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SWOT analysis is a simple framework that can be used to assess your office’s current position before deciding on any new strategy and is often used by major companies to develop strategic planning. This framework, however, can also be used to guide the decision making in your law office or legal department. SWOT analysis is essentially designed to facilitate a fact-based and data-driven look at a business or organization and works best when an atmosphere for open and honest self-analysis is fostered.

SWOT stands for:

     •  Strengths

     •  Weaknesses

     •  Opportunities

     •  Threats

The SWOT process can guide individual thinking, as well as group discussion. It can be used during a formal planning process or even for individual business-related decisions.

The first step to the SWOT process is thinking about (and discussing) each topic to identify and conduct analysis of all ideas. Your strengths and weakness should be centered around internal matters, while your opportunities and threats are more than likely external. Ideally, you will utilize a specific amount of time brainstorming each topic. For instance, if you are discussing as group, take 30-60 minutes brainstorming in each area. Once you have examined and discussed all four areas of SWOT, discussion should continue placing focus on increasing your strengths and opportunities, while decreasing your weaknesses and threats. You can use the ideas that come out of the discussion to guide your decision- making and planning.

With many offices starting to go back to in-person work environments after working remotely due to COVID-19, now is a good time to perform SWOT analysis on how the remote environment worked for your office. From there, you can use the information to create and implement a plan should the office have to return to a remote environment in the future.


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Tags:  Author: Danielle M. Hall  decision making  remote office  strategic planning  SWOT 

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