Keys To A Successful Website: A Checklist For Law Firms
A professional and well-designed website is a must in today’s business world. Attracting clients, growing your business faster, and showcasing your law ﬁrm are just a few of the beneﬁts that come with a great website. But are you sure your ﬁrm's website is hitting the mark?
Does my website regularly attract new business? Does my website look modern & professional?
Can my clients easily access their case information from my website?
When creating a website for your law ﬁrm you have two primary options:
1. Hire a web developer to design your website from scratch.
2. Utilize legal practice management software that has a built-in website package.
How to Decide:
Modern & Professional Design
Is my logo prominently featured? Is the design clean and simple, not cluttered and busy? Is the text easily readable? Is my content interesting to clients and does it showcase our legal services in a professional and understandable manner?
Can visitors easily access their case ﬁles and information from the site that is important to them? Is it going to work on all browsers, and on both Macs and PCs? Will it be easy for visitors to get in touch with me, using a form or contact information?
Your Law Firm's Branding
Does the site design match my law ﬁrm’s colors / branding? Does the site use my law ﬁrm’s URL/domain name? Is the navigation organized in a logical, thoughtful way? Are the images and graphics appropriate and rendering properly?
Design & Branding
Is it, or can it be, integrated with the software I use to manage my practice?
Features for Lawyers and Clients
Are my clients able to receive and pay their bills online? Can my clients contact me about their cases using my law ﬁrm's website? Are there calls to action to get visitors to contact my law ﬁrm? Are my clients able to access documents and other case-related information using any Internet-enabled device?
Analytics & Tracking
Will I have to create a Google Analytics account to track my visitors? Will the developer install Google Analytics? Will there be any tutorials on how to read the analytics reports?
Can clients access case-related information and communicate about their case using the app? Will it be compatible across all types of smartphones and tablets? Will the mobile site be updated when the main site is updated? Is there a mobile site included or does it cost extra?
A great website can do more than just improve your online presence, it can boost your law ﬁrm’s productivity and proﬁt. By doing some due diligence before you start the project, you’ll save yourself time and money and have a website that fulﬁlls both your needs and the needs of your clients.
Law practice management software providers (like MyCase, web-based law practice management software) are a great place to start – it’s often very cost-effective and quick to build a professional website that is totally integrated with your law ﬁrm's business operations. You can learn more at www.MyCase.com. MyCase is a Member Benefit partner with the Kansas Bar Association. To check out Member Benefits go to ksbar.org/page/benefits and click on mycase.
Other web-based law practice management software providers may have similar services available. Mycase is not the only software provider of this kind or type. It is important to consider all of your options when choosing a legal practice management software to build a website for your practice.