Approved for 1.0 hour of law practice management credit.
Steve Cranford, Whisper, New York, NY.
Peter Drucker said it best: "Marketing is the distinguishing, unique function of [any] business.”
Whether solo practitioner or multinational law firm, for effective marketing to occur finding brand is the first step, beginning with this counterintuitive question:
What do you allow people to do that does not otherwise occur in the world?
The answer maps to the values of you and your firm, identifying competitive difference as your flag, so that clients may find you among competing choices. You will be challenged and your perceptions snapped in how to effectively market.
For more information, please view the postcard.